Second Friend Store was founded in 2011 and become Russia's first resale platform where women's, men's and children's clothing, shoes, bags and accessories, perfumes and jewelry are presented.

SFS operates on a two-sided market and full-stack resale service model. The monetization model is commission-based. The platform acts as an intermediary between buyer and seller, taking care of all the logistics, photo shooting and supervising the sale or purchase process, as well as the expert evaluation of the authenticity of the goods: items evaluation and items authentication.

In addition to the website, operations - logistics, warehouses, drop-off points - are part of the product. The platform has its own offline store in the center of Moscow with a selective assortment of the trendiest items from premium and conceptual brands and designers. Among the brands are Chanel, Louis Vuitton, Bottega Veneta, Gucci, Prada, Saint Laurent, Comme des Garçons, Jil Sander, Yohji Yamamoto, and others.

NUMBER OF USERS: 75 000+
VOLUME OF GOODS AVAILABILITY: 8 000+
BRANDS: 210+

As a Product Manager, I lead UI/UX and Engineering teams using Agile to improve and launch new website features, ensuring business revenue growth.

I am responsible for:

· Product and monetary metrics,
· Product optimization under conditions of uncertainty and budget cuts,
· Product discovery and delivery,
· Aligning product vision with the marketing and business strategies,
· Working with internal stakeholders and remote contractor teams.

I am primarily focused on:

· Team management and efficiency: reporting directly to the CEO, managing the internal product team and remote contractor teams of designers and developers using Agile methodology.
Working closely with cross-functional teams and stakeholders.
Working with a development plan and team performance evaluation (OKR).

· Product Discovery: while solving various product challenges, I use different tools to find insights, generate, prioritize, and test hypotheses uncovering what creates value for customers and the market, including, but not limited to Market research, Competitor analysis, Data analysis, and Customer development.

· Product Delivery: researching, predicting and implementing solutions according to the Ruby stack, roadmapping, backlog grooming, shorting release cycle & measuring results.

· Implemented a data-driven approach, designed metrics structure and created dashboards that enabled efficient grooming of backlog. Jumpstarted the process of generating, prioritizing and testing hypotheses within the team. Participated in building a business strategy based on the collected data.

· Integrated smart search and recommendation system, resulting in an add-to-cart rate lift by 61% MoM and revenue lift by 14% MoM.

· Grew instant order redemption conversion rate by +89% in 3 months by launching installment payment and optimizing the UX journey of the payment scenario after market research and AB tests. The solution enabled a 3% revenue increase and a 2.5x AoV online sales increase MoM.

· Increased dropshipping conversion rate by 40% YoY and seller base by 5% YoY, and expanded product assortment by 20% YoY through redesign of drop-off form and collaboration project with one of Russia’s fastest-growing e-commerce platforms – Avito.

· Supervised the creation of the design system. Managed 3+ page redesign, improved and partially automated business processes based on UX/UI research and data analysis.