About Elena
Product manager with hands-on experience in B2C E-commerce, Retail and Resale. Lead product discovery and delivery using a data-driven approach to maximize business growth. Work with SMEs with high decision-making speed. Exercise collaborative team and stakeholder management (UI/UX and engineering teams of up to 10 people). Have an entrepreneurial background and practical experience in creating and launching digital products from scratch.
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My goal is to reach business growth through product value development, collaboration and creativity.
I have multiple years of experience in a wide range of disciplines including product management, entrepreneurship, accounting and art direction. These experiences gave me unique insights into the product lifecycle and allowed me to think through the entire customer journey while challenging business assumptions, whether it was to implement features or simplify the delivery of value.
As a former Account Manager and Entrepreneur turned Product Manager, I understand what it means to build products that are high-quality, competitive and scalable. As a former Art Director, I have a broad creative outlook. I understand how to manage design and tech teams and facilitate their effective communication.
Now, I'm more focused on Ecom and product growth.
As a former Account Manager and Entrepreneur turned Product Manager, I understand what it means to build products that are high-quality, competitive and scalable. As a former Art Director, I have a broad creative outlook. I understand how to manage design and tech teams and facilitate their effective communication.
Now, I'm more focused on Ecom and product growth.
Primary Skills
· Team Leadership;
· Business (Business model, Unit Economics, Data Analysis, Metrics);
· Product Discovery (Market Research, Сompetitor Analysis, Customer Development, A/B & UX testing);
· Product Design (Interface Architecture, Flow Designs, Prototyping);
· Product Delivery (Roadmapping, Backlog grooming).
· Business (Business model, Unit Economics, Data Analysis, Metrics);
· Product Discovery (Market Research, Сompetitor Analysis, Customer Development, A/B & UX testing);
· Product Design (Interface Architecture, Flow Designs, Prototyping);
· Product Delivery (Roadmapping, Backlog grooming).
Frameworks
& Tools
& Tools
Business Model Canvas, Metric Map / North Star, RICE, KANO, MoSCoW, User Story / Personas, JTBD, CJM, Blueprint, MVP.
Google Analytics, Slack, Jira, Trello, MySQL, Miro, Notion, Figma, Adobe Creative Suite.
Google Analytics, Slack, Jira, Trello, MySQL, Miro, Notion, Figma, Adobe Creative Suite.
The up to date version of my resumé can be found here.
For further reference or possible cooperation, please visit my LinkedIn profile page or send me an email.
For further reference or possible cooperation, please visit my LinkedIn profile page or send me an email.
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