The Collect Art web-based retail showcase creation was initiated by the management of an art trading company with a 20-year-old history. Due to a broad base of partners and the community of art collectors formed around the company, it became possible to create an online showcase for antique Russian art. I was invited to develop and launch the platform.

Company works on a two-sided market and commission-based monetization model. The platform accept pieces of art and publish them in a catalog with flexible filtering for sale. Due to the high cost of goods the platform has a specific feature – all transactions take place offline that required the implementation of a CRM system capable of conversion tracking.

To provide a steady stream of traffic both online and offline Collect Art pays attention to its art blog and offline art exhibition arrangement.

The MVP was launched within 9 months: the company got a modern, flexible and user-friendly tool that can be adapted to new business tasks. A year after PMF was found.

As a Product Manager, I led the product team to create and develop the platform from scratch. I was responsible for strategy development, adaptation of the monetization model, visual identity and release, working closely with stakeholders to implement business processes within teams.

I was primarily focused on:

· Team management and efficiency: I used Agile methodology to work with UI/UX and Engineering teams. I allocated workloads and tasks to team members (roadmapping, backlog grooming, Kanban board tasks) and evaluated their performance. Participated in recruitment and hiring.

· Brand vision and Strategy: Market research, Competitor analysis, Business Model Canvas, Product Vision Board, Blueprint.

· Product Discovery & Delivery: Customer development, CJM, Flowcharts, Testing.

· Product Design: Prototyping mock-ups in Figma / Adobe CS.

· Analytics: Metric map, Data analysis in Google Analytics. Had an experience with SQL queries.

· Brought the first product release to market in 9 months: developed the concept, conducted market research and competitor analysis, conducted 25+ in-depth interviews, developed the roadmap and flowcharts, and managed a team of UI/UX designers and engineers.

· Increased company revenue by 32% YoY by boosting order conversion by 2.5x through digital product launch.

· Increased customer base by 10% and reduced the “lost customer” metric by 40% by implementing a CRM system that ensured rapid customer response and retention.

· Defined metrics and tracked data, identified gaps, prioritized and analyzed online-to-offline user behavior to improve user experience and sales performance.

· Arranged 4 offline events attended by over 25,000 people. Budget up to $15k/event. ROMI 515%.

· Created and led a 6-person distributed team of designers and engineers. Collaborated with a cross-functional team. Worked closely with stakeholders.